For AI, ET + IVF Programs
We give cattle producers utilizing AI, ET, and IVF in their herds the management solutions and analytics they’ve always needed — and make it accessible, right from the chute.
Who this is for
You’ve got mineral and nutrition dialed. You use sound handling practices. The genetics are serious. You’re already operating at a high level. Breed Up and the analytics it provides can take you higher.
What it does
Breed Up gives you the management layer a serious AI, ET, and IVF program has always needed — and makes it accessible right from the chute.
Confirm which protocols, sires, and conditions are driving your results — then double down on what works every season.
Record events in real time from your phone or tablet, in the pasture, or at the chute. No desk time. No reconstruction.
No more handwritten chute sheets. No more end-of-day reconstruction. No more “is that a 4 or a 9?” Breeding season ends and the records are already done.
No credit card required.
How It Works
Record a Heat From Your Phone
ET Reports on Demand
Record ET Breedings
Assign Sync Protocols from Anywhere
Pregnancy Check Recording with Ease
"Heat Maps"
No credit card required.
Get Started
Register
Create your account in minutes. Guided setup available — or jump straight in.
Track
Record events from your phone or tablet, in the pasture or at the chute, as it’s happening. You’re already there — and so is Breed Up.
Breed Smarter
Confirm what’s working. Reveal what isn’t. Compound the data every season you use it.
No credit card required.
About the Founder
Built From Experience
We know what it’s like to have your nutrition right, mineral and genetics right — and still end a breeding season not fully knowing why the numbers came in where they did. We built this because we wanted to know what worked and why.
Built for Results
Built by a rancher who heavily utilizes AI, IVF and ET. — not adapted from a generic livestock app. Designed specifically for advanced reproduction management. The founder has used this system in his own operation and shares some of his internal data with you.
At some point I looked at what we were spending on genetics, IVF, and ET work and realized how funny it was that one of our most sophisticated and reliable tracking tools was a spiral notebook. Around the same time I had a hunch that if I tracked heat times, CIDR pulls, and breeding times consistently, I’d start to see patterns that would lead to higher and more consistent conception rates — I ended up being right. Then I gave the playbook to a few friends who were struggling with their rates, and their rates improved too. So I built the tool that me and my friends needed to consistently deliver results, and now I’m making it available to anyone who wants better conception rates.
Faris Simon — Founder, Breed Up & Simon Cattle
No credit card required.
Pennies more to know what worked. Start your free trial and run Breed Up through your next breeding season.
Start your 30-Day Free TrialNo credit card required.